Ready for a weekend of adrenaline and strength? Experience one of the biggest Strongman competitions live at TRU Athlete ISFF Be amazed by the world's biggest athletes as they showcase their strength and endurance, taking on enormous weight and gigantic feats of strength. ? Access to all bodybuilding and strongman events. ? Admission to the expo. ? Access to all 20+ sports and events under the same roof. ? The chance to meet your favourite athletes at expo stands. ? Walk away with new products at the expo from over 100 of the industries most exciting fitness brands! Get your tickets now and join us for a weekend of thrilling athleticism, community, and inspiration. TRU Athlete ISFF is where strength meets excitement! TRU Athlete ISFF multisport event is a celebration of athleticism and fitness that takes place in Excel London on August 11th-13th, 2023. This three-day event brings together the best athletes from around the world to compete in various sports and showcase their toughness, resilience, and undisputed skills. With over 20 world-class sports competitions, a huge fitness expo featuring the latest products, and seminars led by top athletes and speakers, TRU Athlete is a must-attend event for anyone passionate about sports and fitness.