As we continue our in-depth brand reveal for @fatismaszehra, we wanted to focus more on the process behind creating her sub mark logo. ????????? During the rebrand, our co-founder, @fatimaszehra, wanted to really stretch the boundaries to what it means to truly embody the self. ????????? Before, she had stuck with the same colour palette & aesthetic since she embarked on the journey to be a visual storyteller, a role that she has incorporated in all of her selves as the student, the professional, the entrepreneur & the artist. ????????? While this worked well for her when she was starting, it had started to feel stale & lackluster as she no longer felt connected to the identity that had shifted multiple times over the years. ????????? However, changing the identity entirely scared the sh*t outta her. This was when our co-founder & COO @taylor.unfiltered encouraged & even pushed Fatima to venture further out of her comfort no matter how scary, just to see what she'd discover. ????????? And discovered she did. ????????? For on her adventure to truly unearthing her brand, Fatima realized how much more animated & grand her personality has evolved into. Thus, she ventured further out. ????????? She rediscovered her love for maximalism, reviving her enchantment towards the golden Renaissance art period. ????????? She started watching perio